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Press
Release
NBC’S “THE MORE YOU KNOW” CAMPAIGN ENLISTS
THE
NATIONAL CENTER FOR MISSING & EXPLOITED CHILDREN
FOR THE FOURTH CONSECUTIVE SEASON
Internet Safety Messages to Reach Up to 64 Million Homes Per Week
ALEXANDRIA, VA – December 19, 2005 – For
the fourth consecutive season, the National Center for Missing & Exploited
Children (NCMEC) will participate in NBC’s award-winning public
service campaign, “The More You Know.” Debuting tonight during
NBC’s hit television drama, Las Vegas, NCMEC’s public service
announcements will focus on Internet safety. “The More You Know”
campaign is a series of public service announcements (PSAs) highlighting
family empowerment and is NBC’s longest running initiative.
Celebrities including Josh Duhamel and Molly Sims of Las Vegas participated
in this year’s PSAs that promote Internet safety for children and
heighten awareness about potential dangers online. The PSAs will conclude
with NCMEC’s 24-hour Hotline, 1-800-THE-LOST.
“Our top priority is to reach teens before predators do,”
said NCMEC President and CEO Ernie Allen. “And NBC’s overwhelmingly
successful ‘The More You Know’ campaign and ability to reach
into 64 million homes every week does just that. We are truly thrilled
to be a part of such a valuable initiative.”
Other organizations in the Fall 2005-2006 PSA lineup include the U.S.
Department of Education; USA Freedom Corps, National Mentoring Partnership;
and National Clearinghouse for Alcohol and Drug Information.
About the National Center For Missing & Exploited Children
NCMEC is a 501(c)(3) nonprofit organization that works in cooperation
with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency
Prevention. NCMEC's congressionally mandated CyberTipline, a reporting
mechanism for child sexual exploitation, has handled more than 350,000
leads. Since its establishment in 1984, NCMEC has assisted law enforcement
with more than 111,000 missing child cases, resulting in the recovery
of more than 96,900 children. For more information about NCMEC, call its
toll-free, 24-hour hotline at 1-800-THE-LOST of visit its web site at
www.missingkids.com.
CONTACT:
Communications Department
NCMEC
703-837-6111
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