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Press
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CANON PROMOTION AT YANKEE STADIUM TO FOCUS ON CHILD SAFETY AND
USING DIGITAL PHOTOS AS A CRITICAL TOOL FOR LOCATING MISSING CHILDREN
The National Center for Missing & Exploited Children, the New
York Yankees, and Canon U.S.A. Join Forces to Help Protect Kids
BRONX, NY – July 17, 2006 – The National
Center for Missing & Exploited Children® (NCMEC), the New York
Yankees, and Canon U.S.A. are once again combining efforts to help raise
greater awareness to the cause of finding missing children at Canon’s
third annual promotional night at Yankee Stadium, July 17th, when the
Yankees take on the Seattle Mariners.
During pre-game ceremonies, Canon U.S.A. Executive Vice President and
General Manager, Seymour Liebman will present John Walsh, co-founder of
NCMEC and host of the television series “America’s Most Wanted,”
with a symbolic check representing the amount of money donated and raised
by Canon on behalf of NCMEC. Mr. Walsh will present Canon U.S.A. with
the “Making the World Safer for Children” award in recognition
of Canon’s ongoing commitment to protecting children.
“Canon’s commitment to future generations includes preserving
one of our most valuable resources – our cherished children,”
said Joe Adachi, President and CEO, Canon U.S.A., Inc. “Through
our partnership with NCMEC and the Yankees we hope to bring attention
to this important cause and let everyone know that digital photos can
play a very key role in helping law enforcement locate missing children.”
Through its Canon4Kids program, Canon educates parents and guardians
with photo tips on how to best take and maintain updated photos of their
children. With time being a critical element in helping law enforcement
locate missing children, digital photos can be transmitted and displayed
instantly across a wider geographic area faster; increasing the possibility
a child will be successfully located.
“One in six children featured in our photo distribution program
has been recovered as a direct result of someone recognizing the child’s
photo and notifying authorities,” said Ernie Allen, president and
CEO of NCMEC. “Canon’s program reminds parents and guardians
of the importance of having a current photo of their child.”
In cooperation with Canon4Kids, the New York Yankees sponsor the “Tag-A-Kid
Program” at Yankee Stadium. Through this initiative, wristbands
are offered at customer service booth locations throughout the Stadium
to assist security personnel in identifying seating locations of lost
children and reuniting them with their parents. Promotion of the program
will be featured in the centerfield matrix and DiamondVision boards, as
well as on the new light-emitting diode (LED) side scoreboards.
The current Canon4Kids program also features pictures of missing children
along with the NCMEC hotline (1-800-THE-LOST) in various venues. To date
230 children’s photos have been submitted to Canon and 118 have
been recovered. As part of the effort, PGA TOUR golfer Briny Baird and
Ladies Professional Golf Association (LPGA) Tour golfer Michelle McGann
each place a photo of a local missing child on their golf bags during
each tournament in which they play. To date Briny has hosted 163 pictures
of missing children of which 35 featured have been recovered and Michelle
has hosted 57 pictures of which 20 missing children featured have been
recovered.
Canon U.S.A. and NCMEC have collaborated since 1997 to raise public awareness
about the growing issue of child abduction. Canon has provided more than
500 photographic and printing products to law enforcement agencies to
aid in the recovery of missing children. For more information visit www.missingkids.com.
About the National Center for Missing & Exploited Children
The National Center for Missing & Exploited Children (NCMEC) is a
501(c)(3) nonprofit organization, that works in cooperation with the U.S.
Department of Justice's Office of Juvenile Justice and Delinquency Prevention.
NCMEC's congressionally mandated CyberTipline, a reporting mechanism for
child sexual exploitation, has handled more than 387,800 leads. Since
its establishment in 1984, NCMEC has assisted law enforcement with more
than 119,800 missing child cases, resulting in the recovery of more than
102,200 children. For more information about NCMEC, call its toll-free,
24 hour hotline at 1-800-THE-LOST or visit its web site at www.missingkids.com.
About Canon’s Sponsorship of the New York Yankees
Canon has long been a sponsor of the New York Yankees. In 2004, Canon
increased its presence at Yankee Stadium with a new sign measuring 32
feet long and 8 feet high on the left field wall, further enhancing the
Company’s brand presence for millions of fans.
In addition to the prominent left field sign, Canon continues to sponsor
signage behind home plate during the top of the sixth inning. Concourse
dioramas featuring Canon print advertising are also displayed on the Field
level of the Stadium, with Canon television commercials featured as part
of pre-game exposure on the DiamondVision screen.
Canon’s sponsorship also includes the “Official Printer,
Copier, and SLR Camera of the New York Yankees” designation.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial
imaging solutions. The company is listed as one of Fortune's Most Admired
Companies in America and is rated #35 on the BusinessWeek list of "Top
100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent
holder of technology, ranking second overall in the U.S. in 2005, with
global revenues of $31.8 billion. For more information, visit www.usa.canon.com.
All referenced product names, and other marks, are trademarks of their
respective owners.
CONTACT
Canon U.S.A. Web site: http://www.usa.canon.com
Editorial Contact:
Mike DeMeo, Canon U.S.A., Inc.
(516) 328-4928
mdemeo@cusa.canon.com
Len Musmeci, Canon U.S.A., Inc.
516-328-4884
lmusmeci@cusa.canon.com
For sales info/customer support:
1-800-OK-CANON
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