ChoicePoint ADAM Program Marks Milestone with 100th Child Recovery

CHOICEPOINT^® ADAM^SM PROGRAM MARKS MILESTONE
WITH 100TH CHILD RECOVERY

Businesses Encouraged to Sign Up for Alerts to Assist with NCMEC Child Recoveries

ALPHARETTA, Ga. – The ADAM program, created by ChoicePoint® (NYSE: CPS) in partnership with the National Center for Missing & Exploited Children (NCMEC), recently celebrated a milestone with the recovery of the 100th missing child. The 100th recovered child, a 14-year-old girl missing from Maryland, was recovered in Utah.
ADAM (Automated Delivery of Alerts on Missing Children), developed by ChoicePoint associates and donated to NCMEC, dramatically improves NCMEC’s ability to target specific areas in which missing children are most likely to be found. ADAM uses fax technology to distribute missing child posters to police, news media, schools, businesses, medical centers and other recipients within a specific geographic search area, such as a state, ZIP code, area code or a combined search area near a city and ZIP code.

“Since 2000, ChoicePoint has been an invaluable resource in providing our organization with the ability to rapidly distribute photos and missing child data to specific areas,” said Ernie Allen, NCMEC president and CEO. “Now with the 100th recovery, ADAM is a proven and integral component of our efforts to locate missing children.”
“There is tremendous social value in the responsible use of information, and I cannot think of a better example of this than with ADAM’s 100th recovery in coordination with NCMEC,” said Derek V. Smith, chairman and CEO, ChoicePoint. “ChoicePoint is proud to provide the technology that allows NCMEC to reunite missing children with their families.”

"We are thrilled with each and every recovery that is made through the ADAM program," said Trish McCall, ChoicePoint's assistant vice president for web marketing and the ADAM program director. "The 100th recovery is a humbling accomplishment for the ADAM team, and we look forward to assisting many more families in the future."

ADAM, created in 2000 by a team of dedicated ChoicePoint associates working nights and weekends, is named in honor of Adam Walsh, whose kidnapping and murder brought the issue of child abduction to national attention more than 20 years ago.

Many ADAM recoveries are credited to companies and businesses in the community. Past recoveries have resulted from alerts that were sent to hotels, schools, apartment complexes, restaurants, law enforcement, medical facilities and churches. If your company or business would like to participate in the ADAM program by receiving missing children alerts in your area via fax, please visit http://www.choicepoint.com/about/adam.html?source=cps. A representative from NCMEC will contact you about the alerts system.

Through a continuing partnership with NCMEC, ChoicePoint technologies have assisted law enforcement officers with the investigation of thousands of cases and the recovery of more than 800 missing or runaway children.

About ChoicePoint
ChoicePoint (NYSE: CPS) provides businesses, government agencies and non-profit organizations with technology, software, information and marketing services to help manage economic risks and identify business opportunities. Consumers have free access to the reports we create at www.ChoiceTrust.com. Learn what we do to protect consumer privacy by visiting www.PrivacyatChoicePoint.com and, for more information on our company, go to www.ChoicePoint.com.

About the National Center for Missing & Exploited Children
The National Center for Missing & Exploited Children is a 501(c)(3) nonprofit organization. Since it was established by Congress in 1984, the organization has operated the toll-free 24-hour national missing children’s hotline which has handled more than 2.3 million calls. It has assisted law enforcement in the recovery of more than 128,750 children. The organization’s CyberTipline has handled more than 600,000 reports of child sexual exploitation and its Child Victim Identification Program has reviewed and analyzed more than 14,750,000 child pornography images and videos. The organization works in cooperation with the U.S. Department of Justice’s office of Juvenile Justice and Delinquency Prevention. To learn more about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit its web site at www.missingkids.com.
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ChoicePoint and the ChoicePoint logo are registered trademarks and ADAM is a servicemark of ChoicePoint Asset Company LLC.


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